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Big push on Rhône Valley whites underway

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President of Inter rhône Philippe Pellaton put forward the body’s ambitious commercial strategy from now until 2035 at the Maison des Vins on 8th December. The rhône Valley continues to make considerably more red wine than white and rosé, but Pellaton explained that reweighting the split of different colours will be one of their principal policies. Their intention is to increase production of white wines with a view to doubling shipments between now and 2031. ‘Historically, rhône Valley Vineyards have always produced great white wines, but they are not very well known and deserve more recognition,’ said Pellaton. ‘There are many real gems that deserve the attention of the media, of consumers, and the trade. [...] Voir l'article complet sur Decanter

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