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Kylie Minogue launches her wine range in the US

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The ‘Spinning Around’ singer launched the wines on her birthday in 2020 as part of a collaboration with London-based Benchmark Drinks. The firm, founded by former Accolade Wines chief executive Paul Schaafsma, specialises in celebrity partnerships. It has also launched wines in tandem with Sarah Jessica Parker, Ian Botham and Graham Norton. Yet the Kylie Minogue range has been one of the star performers, selling 3.5 million bottles in the UK and a further 1.5 million bottles in 15 international markets. Now it is heading stateside. Minogue launched the wines at the iconic Carlyle Hotel – a bastion of Upper East Side sophistication in new york City – this week. Guests included Lucy Liu, Christian Siriano, Derek Blasberg, Coco Rocha and Proenza Schouler, [...] Voir l'article complet sur Decanter

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