’Low and no’ drinks trend gathers pace, says UK survey

Low and no alcohol drinks are becoming increasingly popular in the UK, according to a new YouGov survey commissioned by The Portman Group, the industry self-regulatory body. Nearly one third of respondents said they chose low or no alcohol drinks on a ‘semi-regular’ basis, up from one in four in a similar survey a year earlier. Its results fit with analysis that consumer demand for ‘low and no’ drinks is growing strongly in several developed countries. Portman Group and YouGov defined ‘semi-regular’ as those who reported ‘often’ or ‘sometimes’ choosing low and no alcohol options. Being able to drive home from social events was the most common reason for people trying ‘low and no’ drinks, with 33% of the 2,079 UK adults in the survey citing this as a factor. [...] Voir l'article complet sur Decanter

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