Robert Mondavi joins the NFT craze

Robert Mondavi Winery is the latest winery to join the NFT craze and its upcoming launch could be pivotal in determining if and how the rest of the wine industry will adopt cryptocurrency in the future. Consisting of a unique generative art piece that’s also attached to future experiences at the winery, Mondavi’s NFTs will accompany 1,966 1.5-litre porcelain wine bottles created in partnership with bernardaud, the renowned French porcelain house that dates back to 1863. The porcelain bottles are meant to double as collective art pieces, which can also be used as decanters after consumption. Mondavi is one of the largest and more significant wineries to enter the cryptocurrency space and this launch is also the most large-scale; until now, the majority of [...] Voir l'article complet sur Decanter

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