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Strong online sales boost Christmas trading at Berry Bros & Rudd

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Berry Bros & Rudd has reported a 13% year-on-year increase in online sales for the two-month period ending 31 December 2021 (internal data). Moreover, online sales soared 107% versus the same period in 2019, according to the fine wine and spirits merchant. Average online order value increased by 19% year-on-year compared to 2020, with Berry Bros & Rudd’s online fine wine exchange [BBX] reporting a 25% increase. The strong online results helped sales across the business increase by 2% year-on-year versus 2020, and 33% compared to 2019. ‘We have worked very hard to fix the basics for customers, including improving our online operation,’ said Emma Fox, CEO, Berry Bros & Rudd. ‘We are pleased to see the results coming through in such strong online sales for this period and are [...] Voir l'article complet sur Decanter

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