The Macallan Horizon created in collaboration with Bentley Motors

The concept, developed by design teams from both companies, borrows ideas from the automotive world in its use of a horizontal, rather than vertical, bottle design, and in holding back some important information about the product to be released at a later date. Macallan master whisky maker Kirsteen Campbell has already finalised the liquid for Horizon, following a visit to Bentley’s headquarters in Crewe, but no details about the whisky, its price or its availability, will be released until early 2023. The Macallan Horizon’s packaging is described by the companies as ‘a unique concept that defies the traditional vertical aesthetic of a whisky bottle’. It has no flat base on which to rest the glass and aluminium decanter, which has to be twisted through 180 [...] Voir l'article complet sur Decanter

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